Virtual events make the data collection process a lot easier. With hosting online, everything can be tracked. For example, you know how many attendees logged in and from what location. All which is not as easily attained at physical events. This can allow for conference organisers to truly see what their attendees engage or don’t engage with, providing guidance for future conferences.
As with any sort of business, customer feedback is critical for future success. This also goes for events. With attendees consistently online throughout the conference, engagement can be efficiently measured. For example how many people responded to polls.